Cost Per Acquisition Calculator
Calculate your Cost Per Acquisition (CPA) to understand how much you're spending to acquire each customer.
The total amount you spent on your marketing campaign
The number of customers or leads acquired from the campaign
What is CPA?
Cost Per Acquisition (CPA) is a marketing metric that measures the total cost of acquiring one paying customer. It's calculated by dividing your total marketing costs by the number of conversions or customers acquired.
Why is CPA Important?
Understanding your CPA helps you evaluate the profitability of your marketing campaigns. By tracking CPA, you can optimise your marketing spend, improve ROI, and make data-driven decisions about which channels to invest in.
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